Du2LAB, the cosmetics brand of Nexbell Biotech, took part in Dubai Derma 2026 — one of the world's three leading dermatology and laser conferences and exhibitions — held September 8–10 in Dubai, UAE. Over the three-day event, Du2LAB met with buyers from roughly 20 countries across the Middle East, Central Asia, and South Asia, laying the groundwork for expanded regional distribution. Now in its 25th year, Dubai Derma was held at the Dubai World Trade Centre (DWTC). Du2LAB's cosmetics division team engaged with distributors, clinics, and pharmacy partners from a wide range of markets, including Qatar, Saudi Arabia, Egypt, Iraq, Afghanistan, Pakistan, Azerbaijan, India, and Kyrgyzstan.

Standing Out with a "Post-Procedure Home Care" Positioning

Dubai Derma is widely known as a procedure-focused show, centered on skin boosters, fillers, and related treatments. Du2LAB adapted its approach accordingly, positioning its lineup as an ideal "post-procedure home care and aftercare" solution — a message that resonated strongly with clinics and aesthetic distributors. Notably, a physician operating a clinic in Dubai purchased Du2LAB creams, eye creams, and toner pads directly on-site, marking the exhibition's first confirmed sale and reflecting real confidence in the product.

80% of On-Site Inventory Sold by the Final Day

On the final day, interest extended beyond B2B buyers to general visitors, with roughly 80% of the products brought to the show selling out. "This wasn't just positive feedback from potential business partners — we saw firsthand that the products resonate with everyday consumers as well," a company representative noted.

Exclusive Supply Discussions and Follow-Up Meetings Secured

During the exhibition, Du2LAB entered discussions on an exclusive supply arrangement with a distributor covering Central and South Asian markets. Several other international buyers also scheduled follow-up video calls to continue negotiations after the show, signaling strong momentum toward formal partnerships. Buyers responded especially well to the brand's light, fast-absorbing textures, its signature frankincense oil ingredient story, and the narrative that the line was developed in collaboration with dermatology professionals.

Dubai Confirmed as a Regional Distribution Hub

The exhibition reaffirmed Dubai's role as a distribution hub connecting the Gulf Cooperation Council (GCC) region with Central Asia, South Asia, and North Africa. Building on this momentum, Nexbell Biotech plans to sharpen its Middle East market strategy around clinic, pharmacy, and aesthetics channels, and will continue to participate in relevant international exhibitions going forward.

"Dubai Derma confirmed the strong potential for Du2LAB in the Middle East," said a Nexbell Biotech representative. "We're moving quickly with our local partners to turn this momentum into concrete export results."